Use Trends to discover content, hashtags, and topics that are gaining attention. You can compare results and continue in Chat to understand what is driving a trend and develop content ideas.
Find trending content
In the navigation menu, select Trends.
Select a platform.
Select a Region, if the option is available.
Use the search field to find specific content.
Select a time range, such as Last 12h.
Choose a ranking, such as Hottest, Breaking out, or Newest.
Switch between Table and Cards to change how the results are displayed.
Depending on the platform, results may include metrics such as views, likes, comments, saves, shares, and view growth.
Compare a trend
Select a content item to review its performance metrics and decide whether to explore it further.
In Table view, compare multiple results using metrics such as views, likes, comments, and saves.
Use these metrics to identify content worth exploring further.
Analyze trending content in Chat
Select Chat next to the content item to explore it further.
In Chat, you can:
Ask why the content is trending.
Break down its format or hook.
Find similar trending content.
Ask for ways to adapt the idea.
Develop video ideas from the trend.
Research hashtags and topics
Use Hashtags and Topics in Trends to see how individual posts connect to broader topics and conversations.
Explore trending hashtags
Use Hashtags to find trending hashtags on supported platforms.
In Trends, select Hashtags.
Select a supported platform and region.
Search for a hashtag, or browse the ranked list.
Review its rank and rank change.
Select Chat next to the hashtag to explore it further.
In Chat, you can find top-performing content, analyze how the hashtag is used, understand why it is trending, and develop video ideas.
Explore trending topics
Use Topics to explore trending content grouped by theme.
In Trends, select Topics.
Search for a topic or browse the list.
Review the related content shown for each topic.
Select All contents to see all related content for that topic.
Select Chat to explore the topic further.
In Chat, you can get an overview, find top-performing related content, explore related trends, and develop content angles.